Roosevelt School District
The first RSD school was located south of the Phoenix City Center on the corner of what is now 7th Street and Southern in Phoenix, Arizona. What began as a 15-pupil district has grown into a school district serving more than 8,000 students and 1,400 employees in 19 schools, an early childhood education center and a Neighborhood Technology Resource Center. The Roosevelt School District remains as the largest employer in south Phoenix.
Roosevelt School District (RSD) contracted Cultural Sponge to provide targeted outreach to support enrollment efforts. The intent of this program was to gauge the effectiveness and strategies of targeted media outreach, and the impact on new student enrollment and student attendance.
To meet the objectives, Cultural Sponge created a targeted media campaign which placed RSD at the forefront of enrollment for public schools. We used sponsored content, audience specific online ads, and geo-distributed printed collateral to increase the public perception of the district, and promote enrollment.
THE RESULTS: +$180,000 net revenue gain from increased enrollment and attendance!!
GOALS
Raise positive brand recognition
Create and execute a strategic enrollment plan
Create and execute a marketing campaign to increase attendance
CATEGORIES
Marketing
Project Management
Naming Development
Sponsorship Acquirement
Graphic Design
Print
Direct Mail
Website
Social Media
“
“You have been a true delight, Heather – and definitely added brilliance to our advertising campaign! Thank you so much for everything you do for Aunt Rita’s Foundation. We truly appreciate the support of Cultural Sponge and look forward to another year working with you! Thank you!”
“Cultural Sponge is great to work with. They are able to understand the overall vision of what we need and incorporate our sensibilities in a way that is tasteful and creative.”
“Thanks for what you did and do for Phoenix Pride and our city.”
“You (Heather) have contributed beyond expectation to the development of student knowledge and skill set in the area of Marketing. Thank you!”
“Cultural Sponge has been an absolute pleasure to work with. It’s wonderful to have formed such a strong relationship with them, they really understand who we are as an organization and what Phoenix Pride’s message is to the public. Heather spends a great deal of time sitting in brainstorming meetings with the Pride team, she really listens to the customer and gives you exactly what you are looking for. I look forward to working with Cultural Sponge on future projects.”
OUR CLIENTS
Cultural Sponge cares about important community issues and is proud to have worked with the following organizations:
Albuquerque Pride
American Heart Association
Arizona Association for Foster & Adoptive Parents
Arizona Friends of Foster Children Foundation
Arizona Humane Society
Aunt Rita’s Foundation/Phoenix AIDS Walk
Barrow Neurological Foundation
Brain Injury Alliance Arizona
Cancer Support Community Arizona
Compete Sports Diversity Magazine
Duet
Estrella Mountain Community College
Experience Matters AZ
Flagstaff Festival of Science
Flagstaff Pride
Flagstaff Symphony Orchestra
Fore Property
Grand Junction Symphony Orchestra
InterPride
Juvenile Diabetes Research Foundation
Let’s Get Better Together Conference
and many more!
Maricopa County
MollyTommy
Office of Mayor Greg Stanton
ONE Community
OnenTen
Phoenix Community Alliance
Phoenix HRC
Phoenix Pride
Phoenix School of Law
Pride Guide
Riverside School District
Roosevelt School District
Sante
San Carlos Apache Tribe
School Connect
SeedSpot
Sedona Fire District
Sedona Hilton Resort & Spa
Spectrum Medical Group
St. Joseph’s Foundation
Terros Health
Victim Witness Services for Coconino County
Vivre Recovery Housing
Youth & Families First
and many more!
Let’s Work Together
Tell us more about your project
