Roosevelt School District
The first RSD school was located south of the Phoenix City Center on the corner of what is now 7th Street and Southern in Phoenix, Arizona. What began as a 15-pupil district has grown into a school district serving more than 8,000 students and 1,400 employees in 19 schools, an early childhood education center and a Neighborhood Technology Resource Center. The Roosevelt School District remains as the largest employer in south Phoenix.
Roosevelt School District (RSD) contracted Cultural Sponge to provide targeted outreach to support enrollment efforts. The intent of this program was to gauge the effectiveness and strategies of targeted media outreach, and the impact on new student enrollment and student attendance.
To meet the objectives, Cultural Sponge created a targeted media campaign which placed RSD at the forefront of enrollment for public schools. We used sponsored content, audience specific online ads, and geo-distributed printed collateral to increase the public perception of the district, and promote enrollment.
THE RESULTS: +$180,000 net revenue gain from increased enrollment and attendance!!
GOALS
Raise positive brand recognition
Create and execute a strategic enrollment plan
Create and execute a marketing campaign to increase attendance
CATEGORIES
Marketing
Project Management
Naming Development
Sponsorship Acquirement
Graphic Design
Print
Direct Mail
Website
Social Media
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