An annual report summarizes a lot of information about your company, it not only tells your financials, but can be a creative tool used to attract investors, donations and positive PR.

Here are 10 reasons why your company needs an annual report:

1. Bragging Rights – This is your chance to brag about your accomplishments. An annual report tells what you did, how you did it, but more importantly, what difference it made. Don’t assume that everyone will understand how the company activities helped achieve goals. Connect the dots for the reader.
2. SEO – A pdf version of your annual report can be placed on your website for download. This not only provides an easy way to distribute your annual report, but it also helps your website’s search engine optimization (SEO.) Search Engine Optimization is the process of improving your ranking on search engines such as Google.
3. Investors – Use your annual report as a tool to attract new investors. An annual report increases credibility within your organization and sends a message to the potential investor that you’re passionate about your mission. An annual report also convinces existing investors that their funds were well spent.
4. Increase Donations – Use your annual report as a fundraising tool to help connect with donors.
5. Positive PR – An annual report is a chance for your company to tell a story about the organization’s work in the community and connect with the reader on an emotional level.
6. Create Pride Among Employees – An annual report is a great tool to create pride in the workplace. Employees and volunteers get to see what their hard work has accomplished and be motivated for what the next year brings.
7. Educate – Your annual report is a chance for your company to educate community leaders and influential decision makers about your work on important issues.
8. Opportunity to Say Thank You – An annual Report can be a way of thanking or acknowledging the people “that made it happen”; employees, members, volunteers, sponsors, investors, etc.
9. Grant Application – An annual report can be included as part of a grant application or you may be able to cut down the time it takes to answer grant questions by dissecting the reports content and using it as needed.
10. Historical Record – An annual report is a great way to serve as a historical record of your progress.

Are you new to annual report development or is this the first time your organization has produced an annual report? Has your company produced an annual report in the past and need a designer? Before you can make any decisions about what information to include and how you might produce the report, contact us for a free consultation!